Last week at Inman Connect, a real estate technology conference, Jeff Jarvis discusses two ideas we believe in:
1) Real estate professionals can leverage their networks to become hyperlocal media resources. And by doing so, they benefit from building the community networks they need to source referrals for their real estate business.
2) Real estate professionals should be thinking beyond what used to be the work of real estate sales. As the industry changes and makes real estate a much tougher career, Jeff suggests that Realtors, as hubs of the community, can build new local businesses, like social media marketing, based on the work they do with their community.