Archive | January, 2012

The Renaissance of the Local Photographer

The elevation of standards in local marketing imagery is creating new opportunities for local professional photographers, above and beyond events like weddings and school pictures. A year and a half ago in September 2010, MacUser’s Dave Stevenson lamented the “Tragic Demise of the Professional Photographer,” suggesting that photographers were being disintermediated by online stock libraries […]

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Will microlocal work?

The default local community bulletin board of Web 1.0 was Craigslist. The second generation, including Topix and Outside.In (now a part of AOL), pioneered hyperlocal news aggregation to construct a feed-based local newspaper — but these companies’ main challenge has been to nurture local conversations around news. Topix in particular has been able to develop active forums at a […]

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Jeff Jarvis broaches the subject of Realtors as Community Media Hubs

Last week at Inman Connect, a real estate technology conference, Jeff Jarvis discusses two ideas we believe in: 1) Real estate professionals can leverage their networks to become hyperlocal media resources. And by doing so, they benefit from building the community networks they need to source referrals for their real estate business. 2) Real estate […]

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New ideas for Patch.com

Although Patch is growing its reader base, the company still seems to be struggling with thetraditional banner ad based business modelfor three simple reasons: 1) lower local demand for banner ads due to new marketing options like daily deals, social media and SEO marketing, 2) limited readership for publications serving small local markets, and 3) outsize […]

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