Where are the brands on the Facebook news feed?

Check Facebook’s new “hybrid” news feed. You’ll see your friends, especially those well-liked baby and pet pictures posts. But you won’t see very many brands you once saw, particularly those that link to news, information, pictures and video. I myself subscribe to lots of media, and they have all disappeared from the feed.

The issue is being addressed at Facebook’s developer forum: Bugs – New news feed doesn’t show posts with pictures or links in them

Sure I like my friends’ pet pictures, but I now rely much more heavily on Google+ and Twitter for substantive conversations on and discovery of non-personal topics I’m interested in. Furthermore, there is no reason for any brand to advertise on Facebook because if they capture a “like”, that reader will eventually disappear because they won’t be able to see that brand’s future Facebook feeds.

I’m surprised at the lack of conversation about this issue because Facebook is alienating the commercial brands that are its customer base.

About Pat Kitano

Patrick Kitano works with brands in developing hyperlocal engagement solutions and is administrator of the Breaking News Network, a national hyperlocal network devoted to community service. He is the author of The Local Network on Street Fight, and is reachable via Twitter @pkitano and email pkitano@gmail.com.

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