Archive | March, 2011

Groupon for Real Estate

By on March 24, 2011 in Breaking News, Hyperlocal, Local advertising, Real Estate, Social Commerce, Trends

Groupon-like deals can work for real estate, but not as a typical $10 for $20 worth of product purchase. Real estate can’t be sold as a 30% off purchase price item (although they certainly tried variations of this at California real estate investment clubs in 2005). Real estate marketing has generally relied on variations of [...]

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Real time deals will herald in a new consumer mantra: don’t buy early

By on March 19, 2011 in Hyperlocal, Local advertising, Social Commerce, Trends

On Media Transparent last October, I explored the idea of real time deals, which requires consumption of a daily deal within a limited time frame. Merchants with perishable products – seats at a restaurant, theaters, hotel rooms, airlines – want a deals system that quickly and efficiently fills excess inventory, especially at a moment’s notice. [...]

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Five ways to make Local News Technologies better

By on March 14, 2011 in Breaking News, Hyperlocal, Mass Media, New business models, Newspapers, Publishing, Social Media

Local community news has always been hard to produce profitably with scale. Local news is only relevant to those who live within the community, and it makes cost per thousand based advertising models untenable when readership may log in the hundreds. Without a revenue model to hire editors and writers, the cheapest way to source [...]

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