Archive | January, 2011

Social commerce proliferates across niche group buying systems

Social commerce won’t be just the playground of Internet giants Groupon, Google and Facebook. White label social commerce platform providers will allow any publishing entrepreneur to easily build social buying applications. In my previous post, I discussed how the success of social commerce hinges on media distribution – how to get social deals noticed by […]

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Why social commerce is attracting huge investments

This article originally appeared at Daily Deal Media. I supplemented the original article with new projections for daily deal revenue growth from investment firm Needham & Co. The term “social commerce” was rarely discussed until Groupon’s massive 1/2 off coupon they sold for the Gap: Social media provided everybody with a voice. Social media however […]

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Five predictions on how Daily Deals will change the local advertising landscape in 2011

Before Groupon, the local advertising dollar was spent primarily on local media – newspapers, TV and radio – and the well documented stagnation in media ad revenues put a lid on employment opportunities for local sales reps.  Groupon, with its Daily Deals, essentially spawned a brand new local ad channel in 2010. Here are five […]

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Five predictions on how Daily Deals will change the local advertising landscape in 2011

Before Groupon, the local advertising dollar was spent primarily on local media – newspapers, TV and radio – and the well documented stagnation in media ad revenues put a lid on employment opportunities for local sales reps.  Groupon, with its Daily Deals, essentially spawned a brand new local ad channel in 2010. Here are five […]

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Can Quora be localized?

Can Quora go mainstream to the masses? Can Quora be used effectively as a local media resource and social network for communities that have local questions? The Problem with Local Topics Topics are the defining feature of Quora that allows users to filter their Q&A stream. To filter local Q&A, users will follow local geographical […]

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A new Twitter business model – developing a comprehensive hashtag strategy

Following up on my previous post A New Local Business Model for Twitter, I extend the idea of Twitter potentially employing a new hashtag for geographies to other categories. To recap the geographical strategy: 1) Twitter first creates a series of geographical Twitter accounts with a new Twitter name coding system that uses, say *, […]

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A New Local Business Model for Twitter

Since Twitter is finding it difficult to create a bona fide business model based on its platform alone, they should look into developing broad new applications based on Twitter First, look at what Twitter does best: breaking news. The Twitter platform is natural for disseminating local news right down to the neighborhood level. Ev Williams […]

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