Social commerce won’t be just the playground of Internet giants Groupon, Google and Facebook. White label social commerce platform providers will allow any publishing entrepreneur to easily build social buying applications. In my previous post, I discussed how the success of social commerce hinges on media distribution – how to get social deals noticed by [...]
Archive | January, 2011
Why social commerce is attracting huge investments
This article originally appeared at Daily Deal Media. I supplemented the original article with new projections for daily deal revenue growth from investment firm Needham & Co. The term “social commerce” was rarely discussed until Groupon’s massive 1/2 off coupon they sold for the Gap: Social media provided everybody with a voice. Social media however [...]
Five predictions on how Daily Deals will change the local advertising landscape in 2011
Before Groupon, the local advertising dollar was spent primarily on local media – newspapers, TV and radio – and the well documented stagnation in media ad revenues put a lid on employment opportunities for local sales reps. Groupon, with its Daily Deals, essentially spawned a brand new local ad channel in 2010. Here are five [...]
A new Twitter business model – developing a comprehensive hashtag strategy
Following up on my previous post A New Local Business Model for Twitter, I extend the idea of Twitter potentially employing a new hashtag for geographies to other categories. To recap the geographical strategy: 1) Twitter first creates a series of geographical Twitter accounts with a new Twitter name coding system that uses, say *, [...]
A New Local Business Model for Twitter
Since Twitter is finding it difficult to create a bona fide business model based on its platform alone, they should look into developing broad new applications based on Twitter First, look at what Twitter does best: breaking news. The Twitter platform is natural for disseminating local news right down to the neighborhood level. Ev Williams [...]
