Groupon announced its new Deal Feed that allows consumer to customize and monitor and filter the types of deals and merchants they want to track. The Deal Feed works in coordination with the new Groupon Stores product so that consumers can “follow” the deals from their favorite stores. Yahoo! announced two weeks ago it was building an aggregated deal system with group buying partners including Groupon to present the most optimal deals for its users.
Social commerce is fundamentally answering the consumer question “where’s the deal?” Group buying systems are now being built to do three things: