Archive | October, 2010

When all businesses demand advertising performance

After her first 100 days on the job, Microsoft’s corporate vice president of global ad sales Carolyn Everson has reached this conclusion: banner ads stink. Adweek: Microsoft looks to Reinvent Display Ads 10/19/2010 From now on, business will demand performance based returns for their advertising dollar. Banner ads, commercials and ad media can deliver eyeballs, […]

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New Trend: Dynamic Pricing Jumpstarts the Real Time Transactional Economy

Technology has finally caught up to supply and demand and we’re starting to see real time systems of dynamic pricing being launched beyond the hospitality and travel industries. Sports organizations are adopting dynamic pricing as an efficient means to optimize profits depending upon whether specific games are in demand or not, and we’ll soon see […]

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