The recent mainstream media articles demonstrating evidence of Groupon’s shortcomings (including last week’s article) are focused on the consequences of its massive distribution capabilities and non-local presence. First there was the dodgy fake deals in Brazil, then there was a business owner saying offering a Groupon deal was the worst business decision she ever made, [...]
The dark side of the Daily Deals phenomenon manifests in three main problems vendors have with Groupon: Groupon can overwhelm small merchants when it sells too many coupons. How can a Chicago nail salon accommodate 5,100 new coupon holders? Groupon depresses profit margins. Obviously deep discount coupons are marketing loss leaders for local retailers. On [...]
After over a year of experimentation, development, and business modeling of the Breaking News Network, we’ve arrived at an original and solid local media paradigm that we can launch from. We’ve created a central place at www.TheBreakingNewsNetwork.com to learn about the Breaking News Network, and how we’re leveraging Daily Deals and supporting good causes to [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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