Archive | September, 2010

The Future of Hyperlocal Couponing – Women’s Networks

By on September 19, 2010 in Advertising, Hyperlocal, Local advertising, Social Media, Trends

The recent mainstream media articles demonstrating evidence of Groupon’s shortcomings (including last week’s article)  are focused on the consequences of its massive distribution capabilities and non-local presence. First there was the dodgy fake deals in Brazil, then there was a business owner saying offering a Groupon deal was the worst business decision she ever made, [...]

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The problems with Groupon culture

By on September 15, 2010 in Advertising, Hyperlocal, Local advertising, Marketing, Trends

The dark side of the Daily Deals phenomenon manifests in three main problems vendors have with Groupon: Groupon can overwhelm small merchants when it sells too many coupons. How can a Chicago nail salon accommodate 5,100 new coupon holders? Groupon depresses profit margins. Obviously deep discount coupons are marketing loss leaders for local retailers. On [...]

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The Breaking News Network – the website

By on September 8, 2010 in Uncategorized

After over a year of experimentation, development, and business modeling of the Breaking News Network, we’ve arrived at an original and solid local media paradigm that we can launch from. We’ve created a central place at www.TheBreakingNewsNetwork.com to learn about the Breaking News Network, and how we’re leveraging Daily Deals and supporting good causes to [...]

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