And every retail business will have a :30 second video

youtube tv

Google is talking about interactive video ads at this weekend’s Allen & Co. conference. Today, Twitvid is launching its video advertising platform over Twitter (press release). What’s important to know about video is that there is already an institutional history of the video format in the form of the :30 television spot.

Like television, the social media will act as broadcast media that will distribute the “video spot” over the channels – Facebook, Twitter – that are replacing television eyeballs. Even more promising are the upcoming geolocational marketing opportunities for local merchants who will be able to upload video, coupon deals and other content like menus on mobile applications like Yelp and Foursquare. Those first mover merchants who develop compelling media content will be rewarded with Facebook “likes”, the new currency for customer attraction and search results.

We’re now reaching the stage where the instant video upload for business starts to make sense. Remember the old Seesmic video conversation platform that Loic LeMeur took down last summer 2009 because he concluded video conversation adoption by the public was limited? I agree carrying on a video conversations may still attract a limited audience, but the ease of uploading video from iPhones etc. now makes it much more easier to develop video messages on the fly. For example, it would be easy for a chef to iPhone video the day’s dinner offerings and broadcast/post it via a social media distribution system like Posterous across the restaurant’s Twitter and Facebook feeds each afternoon:

Zuni restaurant chicken

It takes time for consumers to understand and adopt new media. The concept of Twitter was alien to most, until Oprah made Twitter accessible in April, 2009. The use of adhoc video for business messaging is still alien to those who believe video production quality standards are high hurdles, but pioneering businesses will soon figure out that audiences are more interested in the real time message being delivered in “living color”.

About Pat Kitano

Patrick Kitano works with brands in developing hyperlocal engagement solutions and is administrator of the Breaking News Network, a national hyperlocal network devoted to community service. He is the author of The Local Network on Street Fight, and is reachable via Twitter @pkitano and email pkitano@gmail.com.

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