Archive | June 29, 2010
How Groupon forces Mainstream Media to adopt the Couponing Ad Model

How Groupon forces Mainstream Media to adopt the Couponing Ad Model

by on June 29, 2010 in Advertising, Hyperlocal, Local advertising, New business models, Publishing, Social Media, Trends, Web tools

The landscape of online local advertising has been changing dramatically since Groupon announced its powerhouse VC investment less than three months ago in April. Groupon and its gaggle of imitator couponing systems have forced traditional media to re-examine their CPM-based banner ad models, and they’re now adding the same kind of Daily Deals to their [...]

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