The landscape of online local advertising has been changing dramatically since Groupon announced its powerhouse VC investment less than three months ago in April. Groupon and its gaggle of imitator couponing systems have forced traditional media to re-examine their CPM-based banner ad models, and they’re now adding the same kind of Daily Deals to their [...]
Crowdsourcing doesn’t work without critical mass. A business review on Yelp with 1,000 individual reviewers is statistically much more credible than those with sparse number of reviews. Now that Facebook “Likes” seem ubiquitous, Facebook plans on harnessing the Likes that map their Open Graph to develop new methods for social search based on what the [...]
Pete Cashmore, CEO of Mashable, with a take on new media at the Mashable Media Summit: 1:45> “Which company is the next big thing in social media?” Pete: “the real obvious answer… would be Groupon…” To elaborate, social “buying” via Groupon-type couponing systems really mirror a change in the way advertising is perceived. Advertising has [...]
ReadWriteWeb reports Yelp and OpenTable, the two leading social apps for restaurant reviews and restaurant reservations respectively, have partnered so consumers can easily move from a Yelp restaurant review to making a reservation on Open Table without leaving the Yelp site. This “mashup” of applications by process is not new; note Amazon reviews + fulfillment [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
© 2012 Media Transparent. All Rights Reserved.
Powered by WordPress. Designed by 