Thanks to the growing buzz of local couponers Groupon and its cohorts, consumers are being exposed to and adopting the deep discount coupon opportunities in their neighborhoods. The next step in the evolution of local coupon advertising is aggregating all the coupons and displaying them in lists and on maps. The one stop shop approach [...]
Archive | May, 2010
Local Couponing Aggregation and What’s Next
By Pat Kitano on May 18, 2010 in Advertising, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Social Media, Trends, Web tools
A new journalistic funding model by Spot.us, c/o a mortgage industry conference
As one of the volunteer organizers of Mortgage Revolution, I’m pleased that we put Mortgage Revolution, a leading edge mortgage industry conference, together with Spot.us, a nonprofit organization developing the new journalistic models to fund stories that need to be heard. Mortgage Revolution is an industry conference that shares the proceeds from conference fees after [...]
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