Comments on: Brand advertising doesn’t fulfill real time consumer needs http://mediatransparent.com/2010/04/26/brand-advertising-doesnt-fulfill-real-time-consumer-needs/ Hyperlocal Brand Management + Social Commerce + Media Thu, 09 Feb 2012 16:52:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The New DIY Advertising http://mediatransparent.com/2010/04/26/brand-advertising-doesnt-fulfill-real-time-consumer-needs/comment-page-1/#comment-2129 The New DIY Advertising Mon, 26 Jul 2010 15:07:56 +0000 http://mediatransparent.com/?p=1074#comment-2129 [...] Brand advertising doesn’t fulfill consumers’ real time needs [...] [...] Brand advertising doesn’t fulfill consumers’ real time needs [...]

]]> By: Local Couponing Aggregation and What’s Next http://mediatransparent.com/2010/04/26/brand-advertising-doesnt-fulfill-real-time-consumer-needs/comment-page-1/#comment-1981 Local Couponing Aggregation and What’s Next Tue, 18 May 2010 19:05:08 +0000 http://mediatransparent.com/?p=1074#comment-1981 [...] advertising now works in real time too. We’ve discussed the problem with traditional brand banner-style advertising that provide little immediate incentive to a consumer who wants either a direct monetary benefit [...] [...] advertising now works in real time too. We’ve discussed the problem with traditional brand banner-style advertising that provide little immediate incentive to a consumer who wants either a direct monetary benefit [...]

]]> By: Pat Kitano http://mediatransparent.com/2010/04/26/brand-advertising-doesnt-fulfill-real-time-consumer-needs/comment-page-1/#comment-1942 Pat Kitano Wed, 28 Apr 2010 05:29:36 +0000 http://mediatransparent.com/?p=1074#comment-1942 Commercial aggregation of real time shopping and transactional data for a locality is similar to what Shopping.com and Yahoo!Shopping does on a national level. I have no doubt that curating and delivering local media resources will happen on a massive level because there is consumer demand. Local newspapers once played this role. Commercial aggregation of real time shopping and transactional data for a locality is similar to what Shopping.com and Yahoo!Shopping does on a national level. I have no doubt that curating and delivering local media resources will happen on a massive level because there is consumer demand. Local newspapers once played this role.

]]> By: Nigel Swaby http://mediatransparent.com/2010/04/26/brand-advertising-doesnt-fulfill-real-time-consumer-needs/comment-page-1/#comment-1941 Nigel Swaby Wed, 28 Apr 2010 04:41:03 +0000 http://mediatransparent.com/?p=1074#comment-1941 Pat, Once again you make some great points here, the problem is businesses haven't listened...yet. Individuals in the know will curate their own lists using Facebook technology and businesses will be forced to innovate to catch up. Here's an example - http://www.facebook.com/pages/Salt-Lake-City-UT/Utah-Grocery-Coupons/116654415021898 It's a page with all the local grocery store ads in one place. The value add to the consumer is they don't have to go chasing all over the web for the latest ads. The value to the business is it's another source of distribution for their message. I'm using a Flickr feed to post the images and RSS from the company that has it on their site. Very little maintenance once a week and a great value add for the user, who will most certainly share with their friends! This can be done for many similar businesses and it will. Pat,

Once again you make some great points here, the problem is businesses haven’t listened…yet. Individuals in the know will curate their own lists using Facebook technology and businesses will be forced to innovate to catch up. Here’s an example – http://www.facebook.com/pages/Salt-Lake-City-UT/Utah-Grocery-Coupons/116654415021898

It’s a page with all the local grocery store ads in one place. The value add to the consumer is they don’t have to go chasing all over the web for the latest ads. The value to the business is it’s another source of distribution for their message. I’m using a Flickr feed to post the images and RSS from the company that has it on their site. Very little maintenance once a week and a great value add for the user, who will most certainly share with their friends!

This can be done for many similar businesses and it will.

]]> By: Tweets that mention Brand advertising doesn’t fulfill real time consumer needs -- Topsy.com http://mediatransparent.com/2010/04/26/brand-advertising-doesnt-fulfill-real-time-consumer-needs/comment-page-1/#comment-1934 Tweets that mention Brand advertising doesn’t fulfill real time consumer needs -- Topsy.com Mon, 26 Apr 2010 13:39:27 +0000 http://mediatransparent.com/?p=1074#comment-1934 [...] This post was mentioned on Twitter by pat kitano. pat kitano said: Brand advertising doesn’t fulfill real time consumer needs http://bit.ly/dcA8GE [...] [...] This post was mentioned on Twitter by pat kitano. pat kitano said: Brand advertising doesn’t fulfill real time consumer needs http://bit.ly/dcA8GE [...]

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