The Powerful Web Traffic Profile of Local Breaking News in a Community

We recently experimented with broadcasting local breaking news across various social media channels including Twitter and Facebook.

This slideshow reports web traffic results that confirm in part:

  1. the demand for local breaking news in a city is powerful. Everybody wants to know what is going on in real time and local publishing organs are focusing more on journalistic content over “real time Web” content.
  2. breaking news for a city is easily found and followed by locals on Twitter and Facebook
  3. local media properties that broadcast real time news across social media channels not only attract local traffic, but also well with search engines
  4. local media properties that automatically deliver real time news grow in web traffic with little promotion

About Pat Kitano

Patrick Kitano works with brands in developing hyperlocal engagement solutions and is administrator of the Breaking News Network, a national hyperlocal network devoted to community service. He is the author of The Local Network on Street Fight, and is reachable via Twitter @pkitano and email

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