We recently experimented with broadcasting local breaking news across various social media channels including Twitter and Facebook.
This slideshow reports web traffic results that confirm in part:
- the demand for local breaking news in a city is powerful. Everybody wants to know what is going on in real time and local publishing organs are focusing more on journalistic content over “real time Web” content.
- breaking news for a city is easily found and followed by locals on Twitter and Facebook
- local media properties that broadcast real time news across social media channels not only attract local traffic, but also well with search engines
- local media properties that automatically deliver real time news grow in web traffic with little promotion