Being first to break local news has its rewards – eyeballs

Based on the web statistics presented in the previous slideshow, I’ve been asked for reasons why breaking local news receives 15+ clickthroughs per tweet across Breaking News Network city sites. With a little analysis, we discovered that the Breaking News sites are generally the first to tweet out a newly published article from local news media sources.


A Breaking News Twitter feed like @breakingsfnews automatically configures the RSS feed from the local news source into a tweet. Tweetmeme and other influential Twitter news aggregation sources recognizes @breakingsfnews as the first tweeter, and subsequent retweets add to @breakingsfnews’s clickthrough total.

Getting the story first is key to news organ credibility. Tech blogs fight to get their gadget story out first. Digg aficionados try to post public interest articles on Digg first to gain recognition. It’s all about attracting reader traffic.

Breaking News Twitter feeds automatically “break” local news first from various sources like an AP syndication system. This has compelling web traffic implications for curated breaking news, particularly on the hyperlocal level where online local syndication is still not practiced as is done on a national level like Huffington Post. In fact, many local publishers purposefully don’t publish RSS feeds so their content can’t be syndicated.

About Pat Kitano

Patrick Kitano works with brands in developing hyperlocal engagement solutions and is administrator of the Breaking News Network, a national hyperlocal network devoted to community service. He is the author of The Local Network on Street Fight, and is reachable via Twitter @pkitano and email

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