Archive | February, 2010

Real time web moving too fast for mainstream media

By on February 16, 2010 in Breaking News, Facebook, Hyperlocal, Local advertising, Marketing, Mass Media, New business models, Newspapers, Publishing, Social Media, Trends, Twitter

The powerful launch of Google Buzz (Mashable | Google Buzz has completely changed the game) last week signals the arrival of the Real Time Web as a truly new media. It’s been well documented that Twitter has established itself a breaking news source. Google Buzz, Facebook and Twitter form a triumvirate channel for sourcing news [...]

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Being first to break local news has its rewards – eyeballs

By on February 9, 2010 in Breaking News, Hyperlocal, Mass Media, New business models, Newspapers, Publishing, Social Media, Trends, Twitter

Based on the web statistics presented in the previous slideshow, I’ve been asked for reasons why breaking local news receives 15+ clickthroughs per tweet across Breaking News Network city sites. With a little analysis, we discovered that the Breaking News sites are generally the first to tweet out a newly published article from local news [...]

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The Powerful Web Traffic Profile of Local Breaking News in a Community

By on February 9, 2010 in Breaking News, Hyperlocal, Local advertising, Mass Media, New business models, Slideshows, Social Media, Trends

We recently experimented with broadcasting local breaking news across various social media channels including Twitter and Facebook. This slideshow reports web traffic results that confirm in part: the demand for local breaking news in a city is powerful. Everybody wants to know what is going on in real time and local publishing organs are focusing [...]

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