The sea change in brand management within the social media

The title of this blog post took me a long time to figure out, and it still seems a bit off.

Simply put, the social media rewards value and service, and devalues self promotion and advertising. Up to now, most social media marketing methods simply wrap traditional push marketing methods into a new package. Facebook fan pages and Twitter broadcasting deals replicate websites and coupon advertising. In this new age of social media, push marketing appears obvious and may detract from the marketing intent. We’ve been advocating that entrepreneurial business people focus more on delivering valuable services to their community to attract business opportunities. One way to do this is to create local media resources.

The following slideshow describes how to create a new local media brand that leverages the many channels of the social media. The concept is simple: online media brands no longer reside solely on TV, on a website or as a Facebook page. Media brands now span all the channels of traditional and social media. Any local media property that delivers content across a panoply of channels becomes “ubiquitous” to the community. You’re always found. And if you or your company are behind the media brand, you benefit from association.

Social media reinforces the concept of branding because your brand is judged by what you do and who you are online. This couldn’t happen ten years ago, you would have needed to advertise who you were and what you did.