The Power of Breaking Community News on Twitter

The Twitter feed @A2BreakingNews curates the Twitter community of Ann Arbor Michigan and uniquely broadcasts what’s happening in A2 in real time. It publishes an average of one tweet per hour from various Ann Arbor news sources using Twitterfeed.com as the broadcast application.

Twitterfeed’s analytics monitors the clickthrough rate of each tweet’s link (the bit.ly link) from each tweet. @A2BreakingNews has only 180 followers but averages between 200-300 clickthroughs on its bit.ly links daily.

twitterfeed

(example of one feed publishing through @A2BreakingNews)

The demand for community breaking news is tangible, and Twitter remains the best source for up to date information. The Breaking News Network‘s mission is to provide real time hyperlocal news curated by on-the-ground community leaders.

Related slideshow: Pull marketing and community engagement strategies

About Pat Kitano

Patrick Kitano works with brands in developing hyperlocal engagement solutions and is administrator of the Breaking News Network, a national hyperlocal network devoted to community service. He is the author of The Local Network on Street Fight, and is reachable via Twitter @pkitano and email pkitano@gmail.com.