We’ve often discussed how Twitter is positioned to become a hyperlocal advertising platform. 140-character sound bite based ad messages, particularly consumer friendly coupon and discount deals, can be targeted to a community and it’s free.
Here are three new examples of Twitter based local advertising models:
1) Mashable introduced Postabon yesterday. Simplicity is the key to finding local deals. Postabon, currently operative only in New York City, displays deals on a map and allows the community of users to rate them. Very straightforward.
Users need to log in to Postabon to submit their deals with time frame parameters:
2) Edhat is an independent Santa Barbara news service that has created Twitter-like ad banners for sale to local merchants:
Edhat offers advertisers to “put your Twitter tweets on Edhat” which points to eventually developing a self-service ad banner platform where the message can change based on the tweets the advertiser broadcasts.
Local Twitter ads can be automated AND free
Postabon requires that advertisers login and “post” their deals on site. The deal posting process would be much simpler if advertisers could simply tweet their deals automatically through Postabon, and not bother with the login process and manual input. Edhat has an advertising based business model, so it’s not free.
3) Breaking Seattle News, A2BreakingNews and other Breaking News sites have added Daily Deals and a Daily Blue Plate Specials page that allows local advertisers to tweet their deals automatically and free.
All they need to do is to get added onto the Twitter List for Daily Deals on each Breaking News Network city site simply by tweet request. If the Breaking News site doesn’t have a Daily Deals page, ask for it at #dailydeals.
Twitter Lists simplifies the aggregation of local deals and discount coupons so that any individual or organization can provide helpful information to their community.
{ 4 trackbacks }
{ 4 comments… read them below or add one }
Our http://instiads.com self-serve ad system includes a Template that pulls in an advertiser’s latest Tweet. It’s pretty cool. You can see some of the ads rotating through http://capitolhillseattle.com
A friend directed me to a PBS Media Shift article about local advertising posted yesterday: http://www.pbs.org/mediashift/2009/12/5-tools-to-help-automate-local-advertising342.html. I had forgotten to add MinnPost’s real time ads.
Great list, Pat. And thanks for mentioning MinnPost’s Real-Time Ads — It does seem to fit the theme of your post. However, Real-Time Ads runs off of RSS, meaning Twitter certainly works, but so does any CMS that produces a valid RSS feed. We’re launching more features in the next month, so perhaps Real-Time Ads might get it’s very own post in the future?
Great post. We are integrating Twitter into our Digital Signage (Out of Home) Advertising Network. This post clarifies our position to use Twitter as a hyper-local (We call it narrowcasting) tool to drive text on our network.