Twitter as good will engine – 10 to-do’s

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Tony, the obvious benefit of Twitter Lists is to organize your Twitter stream into groups so you can focus Twitter conversations categorically. However, I see Lists as a key component on what makes Twitter a good will engine. Here are ten ways to use Twitter to build your personal brand by spreading good will:

  1. Twitter Lists. Adding people you like and want to do business to your Twitter Lists is instant recognition to your network. It only takes 5 seconds per addition. Everybody wants to be on somebody’s list.
  2. Reciprocate. If anybody adds you onto their list, reciprocate. Follow them on Twitter, friend them on Facebook if you aren’t already. Thank them via @ or DM. And add them to one of your lists if there is a category fit, or create a “Gratitude list” that is expressly for good will reciprocation.
  3. Follow the Lists of Twitterers you want to connect with. They will see you and recognize that.
  4. Retweets are also recognition. When anybody retweets your tweets, find a way to retweet their tweets back at them. Follow them if they are interesting because they already find you interesting. After all, that’s the basis of attraction in relationships.
  5. Twitter Lists have made #followfriday redundant. Yet, I add those folks who #followfriday me onto the Gratitude List.
  6. Use Listorious.com to find Lists you can leverage for business. For example, if you’re interested in finding all businesses on Twitter in Fremont CA, search for “fremont businesses” and you’ll find these Lists. Screen shot 2009-11-15 at 5.19.08 PM Follow the List and follow all the businesses on that List to watch them.
  7. Create an “IRL List” – all the people you know on Twitter that you have met In Real Life. At the very least, you’ll remind yourself that you met them!
  8. Create Twitter Lists that your community can use. If you’re in a community based business (and many are) create categorical lists for your community, whether it is geographically based or industry based. See slideshow on how to build a community news resource in one hour. People in your community will follow community news.
  9. Develop multiple Twitter accounts to expand your brand presence across different or new categories. If you’re in real estate, 1) maintain your personal account, 2) build a community news account and provide a good will community service, and 3) build a pristine real estate data and news feed that is spare on irrelevant chatter. You will build three types of networks, respectively: 1) those attracted to your personal feed; 2) community Tweeps; and 3) a Twitter feed that can be placed on others’ Twitter Lists because the content is pristine and targeted.
  10. Don’t be hesitant to build a lot of Lists. If you develop multiple Twitter accounts, you get to build 20 more Lists for each account. Lists are branding engines. The more Lists you build, the more good will recognition you spread. The more recognition you give, the more you receive. Note: don’t be superficial building these Lists, be sure you have specific themes attractive to your readers.

About Pat Kitano

Patrick Kitano works with brands in developing hyperlocal engagement solutions and is administrator of the Breaking News Network, a national hyperlocal network devoted to community service. He is the author of The Local Network on Street Fight, and is reachable via Twitter @pkitano and email pkitano@gmail.com.

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