Tony Robbins & Twitter

Programming motivational speaker Tony Robbins at the 140 | Twitter conference was a stroke of genius. Not only did it inject spirit into the staid normality of a tech conference, but Tony presented how he’s integrated Twitter into the Robbins’ philosophy.

Simply put, Robbins laid out the Maslow-like six human needs and demonstrated how Twitter fits into fulfilling each of them:

• Certainty – Twitter enhances communication, like a chat IM, that protects against unwanted surprises.
• Uncertainty / Variety – Twitter is a micromedia channel that explores all topics.
• Significance – Twitter expands your sphere of influence and broadcast your personal mission.
• Love & Connection – Twitter forms relationships.
• Growth – Twitter expands the scope of knowledge.
• Contribution – Twitter facilitates your ability to add value to your network.

Tony finishes up: ” Twitter is the crack of social networking…”