Programming motivational speaker Tony Robbins at the 140 | Twitter conference was a stroke of genius. Not only did it inject spirit into the staid normality of a tech conference, but Tony presented how he’s integrated Twitter into the Robbins’ philosophy.
Simply put, Robbins laid out the Maslow-like six human needs and demonstrated how Twitter fits into fulfilling each of them:
- Certainty – Twitter enhances communication, like a chat IM, that protects against unwanted surprises.
- Uncertainty / Variety – Twitter is a micromedia channel that explores all topics.
- Significance – Twitter expands your sphere of influence and broadcast your personal mission.
- Love & Connection – Twitter forms relationships.
- Growth – Twitter expands the scope of knowledge.
- Contribution – Twitter facilitates your ability to add value to your network.
Tony finishes up: ” Twitter is the crack of social networking…”
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Hi Pat! Roseann Higgins introduced me to you! Tony Robbins definitely brought variety to this event! LOL We didn’t get a chance to meet in person? Maybe next time.
Oh I forgot to say that it’s neat to see me in the front row in the green dress! hee! hee!
I saw you at the conference Naomi, I was the guy stalking behind you waiting for you to finish your convo so I could say hello (I never interrupt!)… you’re very popular in the Twitter world!
Pat, wish I could have made that conference. Robbins’ comments are interesting and I really love the tie-in to the needs hierarchy. His closing comment is pretty funny too!