Google Fast Flip – Why didn’t this exist before?

google fast flip

Google Fast Flip launched today to uniformly good reviews because this is an application that should have existed even ten years ago. It’s like a magazine rack display of major press that uses the “like” feature to push the more popular articles up.

So why didn’t the packaging of news into a virtual rackspace take so long? Simply put, the news media have been preoccupied with protecting the idea that content has asset value so they can monetize distribution channels. Google, almost like a neutral party, rounded up the publishers and packaged up their content for ease-of-consumption.

News media-think is still stuck on the older online paradigm of getting the reader to the content / website. With the Fast Flip exercise, it’s simple to see that the future of news media is getting the content to the reader.

About Pat Kitano

Patrick Kitano works with brands in developing hyperlocal engagement solutions and is administrator of the Breaking News Network, a national hyperlocal network devoted to community service. He is the author of The Local Network on Street Fight, and is reachable via Twitter @pkitano and email pkitano@gmail.com.

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