I haven’t been a fan of Facebook fan pages because there are just too many of them, as many recipients of the “suggest you become a fan, too” invitation can attest. So although we make it a policy not to solicit our friends to become fans, we would like have participation in the projects we’re doing at Domus Consulting Group.
CoPress (h/t David Cohn) suggests Facebook Fan Box as a good opt-in solution to promoting Facebook pages. The Facebook Fan Page for our company is on the right sidebar. I like the fact that it’s more interactive than the Google / Facebook Connect widgets that act like a contacts database because “fans” also opt-in to our status updates, which we’re using like a “closed circuit” Twitter feed. The social utility of Facebook over Twitter is a more focused listener.
It’s easy to add the Fan Box: