Simply put, there are two online venues to find news content – publishers like New York Times and CNN.com, and syndicators like Yahoo! News and Huffington Post. Publishers don’t like their content repurposed by syndicators and talk about erecting paid firewalls.
But everybody else wants to be the next new media micro-mogul (tx to @TWhite) by aggregating and assembling other people’s content like Adrianna Huffington or launching an online TV channel (see Justin.TV).
The masses’ powerful desire to create media and actually become media hubs will escalate new applications (like Tumblr) and methods to accomplish the task of building a blog or website with attractive, automated RSS-fed content, even if that content is somebody else’s.
Henry Blodget lets anybody embed content produced at Business Insider with a HTML cut and paste. If other publishers follow suit by facilitating content distribution, anybody will be able to create customized news portals like Huffington Post for any theme. This trend can’t be discounted because everybody wants to be famous.