Adam Cohen and Rosetta’s Director of Social Media, Gargi Patel’s article on the new marketing paradigm that is happening when millions of 2.0 voices are unleashed is good. But the self-explanatory image conveys its message far more elegantly:
Pat - Thanks very much for the feedback. You're right - sometimes a picture is just better than the explanation. I appreciate the share.
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.(415) 573-2481
Well said, Adam.
Should companies spend more of their energy on applying the natural flow-which could be considered a "Natural Law" of Marketing (caps intended) then they would be much better ablet to reverse the 80/20 Rule.
On launching Gadgetman Technologies, I made the decision to use Social Networking for the foundation of my web presence. The difficulty I face is in finding a webmaster who is willing to work on a project that by its very nature removes their control over the site.
I am still excited at the prospect of leaving the content of my site up to my team members and my clients. I wish it were shared by the web dev community!
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