I haven’t been a fan of Facebook fan pages because there are just too many of them, as many recipients of the “suggest you become a fan, too” invitation can attest. So although we make it a policy not to solicit our friends to become fans, we would like have participation in the projects we’re [...]
Google Maps now displays traffic on city arterials: More amazing is the crowdsourcing technique Google is using to capture congestion data: When you choose to enable Google Maps with My Location, your phone sends anonymous bits of data back to Google describing how fast you’re moving. When we combine your speed with the speed of [...]
When I started Media Transparent one year ago, I used the tagline: “How the Social Media Converges with Mass Media”. This summer, I believe the Social Media has indeed become a Mass Media play, so now I’m changing the tagline to reflect the next movement in social media: “Media is the New Marketing”. McLuhan’s 1960′s [...]
Simply put, there are two online venues to find news content – publishers like New York Times and CNN.com, and syndicators like Yahoo! News and Huffington Post. Publishers don’t like their content repurposed by syndicators and talk about erecting paid firewalls. But everybody else wants to be the next new media micro-mogul (tx to @TWhite) [...]
Fast Company’s Michael Gluckstadt’s article “Can Anyone Tap the $100 Billion Potential of Hyperlocal News?” points out the problems when a national advertiser like the New York Times, or local news aggregators like CitySearch, Topix or Outside.In developing “community” try to build a sticky hyperlocal website. Answer: there is little incentive for anybody in the [...]
Adam Cohen and Rosetta’s Director of Social Media, Gargi Patel’s article on the new marketing paradigm that is happening when millions of 2.0 voices are unleashed is good. But the self-explanatory image conveys its message far more elegantly:
The Breaking News Network was awarded Most Innovative Media 2009 by Inman News this morning. Everybody has been asking us – why is the Breaking News Network innovative? Breaking News sites like Breaking San Francisco News aggregate the best Twitter feeds in a city. They filter the Twitter experience so you’re not seeing the noise. [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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