How did we find new restaurants before iPhone and Yelp?
In the old days, one needed to google something like “best San Diego restaurants” to get a smorgasbord of questionable, often irrelevant restaurant guides. Eventually, finding a new restaurant entailed driving the restaurant strip of a city and settling for a chain brand like Red Lobster because it reduced the risk of a bad value meal (and of course, the chance for a really good meal)
Yelp has reached critical mass to highlight 4-5 star reviewed restaurants within a GPS-determined location via iPhone.
Every time I’m in a new city or neighborhood (even if it’s a mile away from home), I yelp for the next restaurant, and they are invariably all winners… many of them are located in non-descript strip malls and would have been easily overlooked.