A Round Table Pizza franchise in the Bay Area hires a “Twitter production company” to produce a Twitter-based King Arthur campaign. Question for Monday: is it working?
Media is the New Marketing
Media is the New Marketing
A Round Table Pizza franchise in the Bay Area hires a “Twitter production company” to produce a Twitter-based King Arthur campaign. Question for Monday: is it working?
{ 2 comments… read them below or add one }
This seems frivolous since it’s just marketing mumbo jumbo. Twitter is about connecting with like minded people. A better campaign is to have a Round Table customer rep engage customers who are having problems with their business. Hence, improving customer service with Twitter.
Thanks Nick, “mumbo jumbo” is great feedback. Twitter theater isn’t compelling when the scripts are stale… it’s interesting to watch Twitter grow as an advertising media.