A Round Table Pizza franchise in the Bay Area hires a “Twitter production company” to produce a Twitter-based King Arthur campaign. Question for Monday: is it working?
Round Table Pizza Twitter Show
About Pat Kitano
This seems frivolous since it's just marketing mumbo jumbo. Twitter is about connecting with like minded people. A better campaign is to have a Round Table customer rep engage customers who are having problems with their business. Hence, improving customer service with Twitter.
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.I post all hyperlocal articles first on my "The Local Network" column on Street Fight, a hyperlocal business journal, and then archive these articles here on Media Transparent. I also contribute to Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
Thanks Nick, "mumbo jumbo" is great feedback. Twitter theater isn't compelling when the scripts are stale... it's interesting to watch Twitter grow as an advertising media.
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