A Round Table Pizza franchise in the Bay Area hires a “Twitter production company” to produce a Twitter-based King Arthur campaign. Question for Monday: is it working?
Round Table Pizza Twitter Show
About Pat Kitano
This seems frivolous since it's just marketing mumbo jumbo. Twitter is about connecting with like minded people. A better campaign is to have a Round Table customer rep engage customers who are having problems with their business. Hence, improving customer service with Twitter.
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.(415) 573-2481
Thanks Nick, "mumbo jumbo" is great feedback. Twitter theater isn't compelling when the scripts are stale... it's interesting to watch Twitter grow as an advertising media.
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