How did we find new restaurants before iPhone and Yelp? In the old days, one needed to google something like ”best San Diego restaurants” to get a smorgasbord of questionable, often irrelevant restaurant guides. Eventually, finding a new restaurant entailed driving the restaurant strip of a city and settling for a chain brand like Red [...]
This is a bit.ly primer for those who regularly use Twitter to broadcast topical or relevant breaking news to their community or client base. Business people who consistently post breaking news – like CNN, TechCrunch or Gizmodo – related to their community, industry or specialty earn the following of their peers and customers. bit.ly has [...]
In the span of 24 hours, the New York Times, Inc. magazine and Twitter itself published three descriptive articles on how local (and national) businesses can use Twitter for marketing and business development: New York Times 7/22/09 – Marketing Small Businesses on Twitter http://bit.ly/AkJvb Inc. magazine 7/24/09 – Use Twitter to Find Customers http://bit.ly/XaXRi Twitter [...]
image from: http://bit.ly/zqYhz The hype around social media is undeniable. The question is always: is it worth pursuing? Simply put, the social media is contributing to the sea change in how society interacts, and by extension, how business is conducted. Nobody can deny that we’re in an era of flux – economically, socially – and [...]
(from Soshable) Twitter started out as a social tool, asking its users “What are you doing?”. Now, it’s become an effective business networking tool with an agenda… “What are you pushing?”. Business social networking boils down to two motivations to building a productive network: 1) getting your message across, and 2) getting others to feel [...]
A Round Table Pizza franchise in the Bay Area hires a “Twitter production company” to produce a Twitter-based King Arthur campaign. Question for Monday: is it working?
Community media exists today in its traditional formats of local TV, radio and newspapers. Almost anybody can attest to the reality that most local news and events coverage still happen through these traditional media. Community 2.0 media, where the community itself participates in local conversation, is evolving through several specific, established online channels: Online newspapers [...]
Moonfruit, an online website design company, advertised 10 MacBook giveaways in 10 days if you follow their Twitter feed @Moontweet and tweet using their hashtag #moonfruit. #moonfruit has been on top of the Twitter trends for four straight days, and Moonfruit can boast an average of over 10,000 new followers per day from this promotion: [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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