Anybody listening or watching the mass media knows that the media Twitter handle – at San Francisco’s KCBS, it’s @KCBSnews – are replacing 800 #s and SMS as the preferred form of corporate contact. The reasons are obvious:
- Twitter handles are easy to remember.
- Twitter handles reinforce branding.
- Twitter is real time like an 800 phone # when manned and monitored.
- Twitter is more efficient than 800 #s because communication is asynchronous so replies can be prioritized and irrelevant contact filtered out.
Now, Pepsi in the UK under its Pepsi Raw brand name has imprinted its Twitter handle on the can (via @Mashable). It’s a simple and logical step for corporate PR departments, and pretty obvious that Twitter will become ubiquitous for corporate branding and communication.