The venerable NYTimes unveils TimesWire tomorrow in its attempt to “real time” its reporting. New articles are fed into TimesWire as soon as it’s published, but the stream of articles is slower than a ticker tape. I think it needs to open up to other journalistic sources to create a compelling stream of news and articles.
The moral of this story is: media organizations, even the NYTimes or CNN, can’t position themselves as the sole sources of news to a dedicated reader/viewership in this real time reporting world. News consumption will cross various media sources, from Twitter to blog feeds to the NYTimes. Media, both new and traditional properties, that can package and customize this real time news for distribution will attract traffic. That means any media organization trying to firewall their proprietary content behind subscriptions will ultimately fail unless it is provides tangible value, like stock trading data based on real time news feeds.