(This is an audio presentation – click the Play button) How to make Chambers relevant to their members and the community View more OpenOffice presentations from Pat Kitano.
Archive | May, 2009
Local Merchants must see the Twitter opportunity
The first thing I would do if I were a small local merchant is start Twittering my offerings to the community. Theres no reason not to. Twitter is simple to learn and efficient to use. There’s loads of anecdotal evidence that it works for small business: Taco Trucks, Retail, Pizza and yogurt. Look what happened [...]
Lakers vs. Nuggets – The Power of Breaking Sports News to a City
Breaking LA News is aggregating Twitter feeds for the Lakers /Nugget game 4 this Memorial Day. Hyperlocal breaking news are ideal for broadcasting local interest events, and have the additional benefit of attracting a huge national audience. We assisted in augmenting the traffic to the site with two well placed comments (albeit more like ads) [...]
What Every News Weekly Magazine Aspires to Be – and Why it’s Unsustainable
There is no market for a news weekly that regurgitates the news that happened ten days ago, daily newspapers have proven that. But good writing about current events will attract a specific and loyal reader. The New York Times chronicles how Newsweek has redesigned to be a cross between The Economist and The New Republic by [...]
Marketing a Hyperlocal Site to your Community
We’ve been experimentally marketing Breaking San Francisco News, and have discovered many ways to attract local traffic to the site. 1. Since Breaking News City sites aggregate the best local Twitter feeds, the best viral marketing is through Twitter. So create a new Twitter account as the voice for Breaking SF News. 2. Find and [...]
Online news is a commodity, readers won’t pay for it
The Denver Post is conducting a poll to its readers – would you pay to access news online? The Denver Post already plans to start charging for content. Would the overwhelming results of this informal reader poll change their mind? It boils down to, how stupid are they? This is a followup from yesterday’s article [...]
TimesWire – Feed Aggregation Gone Mainstream
The venerable NYTimes unveils TimesWire tomorrow in its attempt to “real time” its reporting. New articles are fed into TimesWire as soon as it’s published, but the stream of articles is slower than a ticker tape. I think it needs to open up to other journalistic sources to create a compelling stream of news and [...]
The Free Killer App for Chambers of Commerce
Chambers of commerce have been hit by the recession as local merchants pull back on their membership fees. They need to create value for their membership by offering ways to develop their business in a slow economy. Our Breaking News City sites provide a means for Chambers of Commerces to offer local merchants a free [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.I post all hyperlocal articles first on my "The Local Network" column on Street Fight, a hyperlocal business journal, and then archive these articles here on Media Transparent. I also contribute to Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
