The article title will raise the hackles of Web 2.0 purists, but Twitter is an efficient tool for real time local advertisers. As local print begins to disappear – local newspapers and weeklies, Penny Savers, local coupon books, new online media should appear that will allow consumers to track local deals and sales. So far [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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