Archive | April 30, 2009
Zappos-izing Companies

Zappos-izing Companies

Zappos has become iconic as THE enterprise that embraces social media – it occupies a singular position that no other company seems to be able to touch so far. And it’s surprising that we haven’t heard of any other company that hasn’t institutionalized social media as an important facet of their organization. Social media is [...]

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#LocalDay is tomorrow

#Localday is May 1. Tomorrow, Twitterers will be tweeting their zipcode by hashtag, i.e. #94118. We’ve discussed how Twitter is ideal for connecting communities. The intersection of Twitter’s functionality as both a broadcast media and an intimate “chat box” facilitates local conversation like no other application. Yes, local Twitter directories like localtweeps.com, chirpcity.com, twitterlocal.net, and [...]

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