The Breaking News Network

The Domus Breaking News Network is an initiative by the Domus Consulting Group to create new online media to broadcast real time information. The emergence of social media applications like Twitter that provide instantaneous ways to broadcast and communicate any kind of news is changing the way people digest information. For example, advertising as a blast-out commercial media will transform into customized solicitations where merchants discuss their “deals of the day” directly with interested customers over, say, Twitter. The new media becomes more relevant than “days old” Google searches. Try finding a sale on tennis racquets in your city… Google fails; you still have to call each store and ask them for pricing.

The Domus Breaking News Network is a unique “instant” data distribution and marketing platform. Three reasons why the Network is innovative and changing the way web applications are being developed:

  1. Breaking News sites like Breaking San Francisco News aggregate the best Twitter feeds in a city. They filter the Twitter experience so you’re not seeing the noise.
  2. The Breaking News Network is grass roots application design. We give it away to media/publishing companies and real estate brokerages and agents, and they can build a Breaking News site in 5 hours. And they OWN the sites; it’s on the WordPress platform so it’s easily accessible to non-programmers and customizable to the market. Once up, that real estate brokerage or media company provides a community service and instantly becomes the hub of their Twitter community in their city.
  3. As the Breaking News Network expands to cover every city in America (as well as overseas), the network begins to look like the Craigslist for Twitter feeds. We plan to overlay new business models across this network.

The Breaking News Network Awarded “Most Innovative Media 2009” by Inman News

Ongoing documentation on the Breaking News Project can be found at Media

Hyperlocal Breaking News – bringing cities and communities into real time conversation

Breaking Topical News – aggregating the best breaking news on a variety of topics

About Pat Kitano

Patrick Kitano works with brands in developing hyperlocal engagement solutions and is administrator of the Breaking News Network, a national hyperlocal network devoted to community service. He is the author of The Local Network on Street Fight, and is reachable via Twitter @pkitano and email

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