BreakingShoppingNews.com – Twitter for Local Advertising

The article title will raise the hackles of Web 2.0 purists, but Twitter is an efficient tool for real time local advertisers. As local print begins to disappear – local newspapers and weeklies, Penny Savers, local coupon books, new online media should appear that will allow consumers to track local deals and sales. So far there’s nothing like this to fill the void… try searching for a local advertising circular online in your city. Nada.

Twitter as local advertising media is best exemplified by the Kogi Korean Taco Truck. Using its Twitter feed to announce its locale daily, “the roving vehicle has emerged as a social-networking juggernaut, drawing 300 to 800 people each time it parks (often several times in an evening) and spawning a burgeoning cyber-hippie movement affectionately referred to as “Kogi kulture.” The @kogiBBQ Twitter feed notifies where one needs to go to get a Korean taco!

Introducing Breaking Shopping News.com:

Breaking Shopping News allows advertisers and consumers to post timely “deals of the day” via Twitter using a simple hashtag system. All one has to do is add the hashtag terms #BSN and the hashtag of their three digit airport code, such as #LAX for Los Angeles.

How will Breaking Shopping News evolve? Could it serve as a free local advertising medium to fill the void of disappearing newspaper print circulars? Could it supplement Craigslist as an easy to use 140 character ad platform? Will consumers subscribe to the local feeds and watch for deals? Will Kogi Korean Taco Trucks use the #bsn #lax hashtag?

Local versions of Breaking Shopping News are now being developed nationwide. If you like this concept and are interested in being the hub for Breaking Shopping News for your city, please contact me at @pkitano, or retweet this article and I’ll contact you.