by Pat Kitano on April 30, 2009 in Advertising, Domus Consulting Group, Facebook, Marketing, New business models, Social Media, Social networking, Transparency, Trends, Twitter, Webinars
Zappos has become iconic as THE enterprise that embraces social media – it occupies a singular position that no other company seems to be able to touch so far. And it’s surprising that we haven’t heard of any other company that hasn’t institutionalized social media as an important facet of their organization. Social media is [...]
by Pat Kitano on April 30, 2009 in Breaking News, Events, Hyperlocal, New business models, Social Media, Twitter
#Localday is May 1. Tomorrow, Twitterers will be tweeting their zipcode by hashtag, i.e. #94118. We’ve discussed how Twitter is ideal for connecting communities. The intersection of Twitter’s functionality as both a broadcast media and an intimate “chat box” facilitates local conversation like no other application. Yes, local Twitter directories like localtweeps.com, chirpcity.com, twitterlocal.net, and [...]
by Pat Kitano on April 28, 2009 in Advertising, Breaking News, Domus Consulting Group, Hyperlocal, Marketing, Mass Media, New business models, Politics, Publishing, Slideshows, Social Media, Television, Trends, Twitter, Web tools
The Best Way to Become the Hub of your Community using Twitter View more presentations from Pat Kitano. We’re registering for our next Social Media Marketing workshops starting Friday, May 8 at 10:30pdt / 1:30edt. During these sessions, we help build Breaking News City sites for our clients. Register at http://DomusConsultingGroup.com/101h. Breaking News City Sites: [...]
by Pat Kitano on April 27, 2009 in Advertising, Breaking News, Celebrity, Marketing, Mass Media, New business models, Publishing, Social Media, Sociology, Television, Trends, Twitter
Breaking Hollywood News is a topical breaking news site that aggregates the Twitter feeds of celebrities. Think of it as a real time version of E!. It’s a simple example of how “verticals” for breaking news can be easily developed and customized for specific audiences. Mass media calls these verticals channels. Over the weekend, blogger [...]
by Pat Kitano on April 25, 2009 in Advertising, Breaking News, Domus Consulting Group, Hyperlocal, Marketing, New business models, Publishing, Real Estate, Social Media, Trends, Twitter, Web tools
The Domus Breaking News Network is an initiative by the Domus Consulting Group to create new online media to broadcast real time information. The emergence of social media applications like Twitter that provide instantaneous ways to broadcast and communicate any kind of news is changing the way people digest information. For example, advertising as a [...]
by Pat Kitano on April 17, 2009 in Advertising, Breaking News, Domus Consulting Group, Hyperlocal, Marketing, New business models, Publishing, Real Estate, Social Media, Social networking, Transparency, Trends, Twitter, Venture Capital, Web tools
BreakingSFNews.com, BreakingLANews.com and BreakingNYCNews.com broadcast what is happening in each city in real time through a survey of local Twitter feeds and contributions from Twitterers who add tweets to the scrolling news feed using a specific #hashtag system. The Advent of the Breaking News websites We’re just beginning to see the development of “breaking news” [...]
by Pat Kitano on April 14, 2009 in Advertising, Breaking News, Hyperlocal, Marketing, New business models, Social Media, Twitter
As my blog readers know, we’re excited about real time commercial uses for Twitter, particularly within hyperlocal communities. The NY Times offers some examples here, but the key takeaway is how effective Twitter is in getting immediate, even viral results. Mr. Stoll, the founder of GoSeeTell Network, an online travel company, realized Twitter could be [...]
by Pat Kitano on April 13, 2009 in Advertising, Domus Consulting Group, Facebook, Marketing, New business models, Politics, Slideshows, Social Media, Social networking, Television, Twitter, Webinars
We’re receiving assignments that help corporations reposition themselves as “Zappos” of their industry. This is the mission we’ve been aiming for with our consulting business. I think we’re reaching a tipping point for the adoption of social media by society where companies and organizations now must understand that reaching the customer through conversational means instead [...]
by Pat Kitano on April 10, 2009 in Advertising, Hyperlocal, Marketing, New business models, Newspapers, Publishing, Social Media, Trends, Twitter, Web tools
Local advertisers have been the bread and butter of local print publications, whether it’s the town newspaper, the free car and home for sale magazines outside supermarkets, or Penny Saver coupon books. The local consumer would pick up these circulars to find the best deals of the day. As print advertising slowly disappears, local advertisers [...]
by Pat Kitano on April 7, 2009 in Advertising, Domus Consulting Group, Facebook, Hyperlocal, Marketing, New business models, Publishing, Social Media, Social networking, Trends, Twitter
The title of the post should really be “Upending the Traditional Website Development Model”. This week, we launched Breaking Shopping News.com and Breaking REO News.com to prove conceptually how Twitter and the new real time micro-blogging and communication tools can be used 1) for local advertising and 2) local reporting of the bank-owned housing markets, [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
