How Obama is Pushing Society Online

President Obama staged an 80-minute interactive town hall meeting this morning at 11:30 EDT. In the span of an hour or so, he received 92,000 questions online, from which 3.6 million votes were cast voting up/down those questions.

Idea: his administration should create a “White House Connect” application based on a white label Google Friend or Facebook Connect type system. White House Connect could be set up as a governmental social network, that could be extended on national, state and local levels.

Benefits of an Obama Induced Online Society

President Obama has the opportunity to push American society online, with the following benefits to his wired administration:

  1. Easier to broadcast messages to a tech savvy media and public, constituents who likely comprise a hotbed of Obama supporters.
  2. Engages the public and gives them a feeling of connectedness with his administration.
  3. Positions Obama as a populist president using a variety of media, from Jay Leno, to the internet, to communicate his messages as a “real” person, not somebody isolated in an inner sanctum.

In a similar vein, the South Korean government pushed its citizens after the 1998 Asian Financial Crisis to adopt broadband and the Internet, and became a global Internet powerhouse.

About Pat Kitano

Patrick Kitano works with brands in developing hyperlocal engagement solutions and is administrator of the Breaking News Network, a national hyperlocal network devoted to community service. He is the author of The Local Network on Street Fight, and is reachable via Twitter @pkitano and email pkitano@gmail.com.

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