I’ve never seen the true utility of having a Facebook Fan Page unless you’re Britney Spears. They were static entities that listed pictures of fans, and had very little useful or real conversation around the fan subject. There was no place on the Fan Page for the fan subject, whether a celebrity, a company or a product, to actively engage the fan except in a canned PR phraseology.
Yesterday, Facebook announced the update of the Fan Page that makes the Fan Page look more like the standard Profile page everybody has on Facebook.There’s more room for member interactivity with status updates (Twitter-like functionality) to broadcast events, ideas and communication. These group pages shouldn’t be massive with anybody joining for the heckofit… they should be a utility.
That said, I’ve decided to create a page for Domus Consulting Group’s clients/colleagues/partners and those who are interested in our business-practical social media systems including:
- Social media marketing systems
- Social network referral systems
- Development of “Breaking News” web properties
This is not a fan club… http://www.facebook.com/pages/Domus-Consulting-Group/54979999757?ref=ts