Mark Cuban proposes his contribution to the Stimulus Plan by allowing entrepreneurs to post “business plans” as comments to his article Open Source Funding. His criteria in a nutshell – business plans are posted for all to see, comment, and steal if they want. Mark sends a non-negotiable contract for funding. I’m glad Mark is [...]
Media celebrities, from on-air personnel to executives, reaped the high salaried rewards of a high margin business model based on promoting “air” time. Marketwatch’s Jon Friedman suggests that the CNBC decision to part ways with ex-news chief Jonathan Wald reflects the new budget reality predicated by the slow decline of the broadcast media combined with [...]
Why are print newspapers shutting down presses, and book publishers decrying where their readers went? Today’s NY Times essentially says this: (Charts, of course, not based on actual statistics; for descriptive purposes only) Consumers are increasingly avoiding newspapers — and books, too — because the text mode is now used so infrequently that it can [...]
The news media is now figuring out that their viewers/readers want to participate in conversations with them for the same reason Letters to the Editor was important to print newspaper. Simply put, viewers just like to see their name and viewpoints pop up on a news website. More important, news organizations want to continue to [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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