Humanizing the Celebrity

Accessibility is becoming a component to celebrity in the new social society.

Shaq  encourages folks to talk with him in a Phoenix diner. (And the Suns have Tweetups!

Today’s Washington Post highlights prominent news anchors chronicling their lives on Twitter:

“Here’s a chance through Twitter, all these social networks, to break the glass in front of the tube,” says “Nightline” co-anchor Terry Moran. “It gives you a chance to offer more about your life as a reporter, a person living in Washington.” Being on Twitter counters “the whole notion that newscasters speak from Olympus…”

Then again, they may be Twittering to boost ratings or the Q Score with “buzz appeal” to the audience.

UPDATING @THE_REAL_SHAQ

Now he’s at the Phoenix Fashion Square Mall asking Twitterers to touch him for two free tix!

About Pat Kitano

Patrick Kitano works with brands in developing hyperlocal engagement solutions and is administrator of the Breaking News Network, a national hyperlocal network devoted to community service. He is the author of The Local Network on Street Fight, and is reachable via Twitter @pkitano and email pkitano@gmail.com.

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