The End of Long Comments

Two years ago, online conversation used to reside on blogs and their commentators. The objective was to make and validate points of discussion. Now, soundbite communication – SMS, micro-blogging, “like” – distills communication down to making the point.

The speed of online communication is accelerating because, in simplest possible terms, there are now more people online to communicate with. The development of the social network has become an objective unto itself, and the most efficient way to grow the network is to have shorter but just as impactful conversations. The analogy is the Hollywood producer in the 80’s who would limit each phone call to 1 minute, if not 15 seconds in order to optimize productivity without chitchat. Dry, but effective.

Online conversations are like watching chat boxes:

(from today’s Friendfeed)


The evolution towards small talk continues with unveiling of the Facebook Connect Comment Box:

(screenshot from Mashable article on Comment Box)

Now conversations can devolve into salutations, affirmations and “Awesome”.

Don’t get me wrong, I actually like these micro-communication features because frankly, I was never garrulous to begin with. I just ignore the chaff.

About Pat Kitano

Patrick Kitano works with brands in developing hyperlocal engagement solutions and is administrator of the Breaking News Network, a national hyperlocal network devoted to community service. He is the author of The Local Network on Street Fight, and is reachable via Twitter @pkitano and email

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