The online conversation happens everywhere on a ubiquitous cloud.
I Twittered a link to a NYTimes article:
My Twitter feed is incorporated into my FriendFeed account
Which then gets fed into my Facebook account:
Where friend Ross Rylance commented on it.
Veterans of Facebook, Friendfeed, Linkedin and Twitter know this phenomenon well. This is a simple, practical demonstration of the new personal syndication: belonging to all these major social networks / platforms expands and distributes your message. Write once, be read everywhere.
When your message is distributed, and somebody like friend Ross responds in conversation, that conversation gets distributed through Ross’s networks, and the conversation spreads. This is the essence of VIRAL.