Why do I have such a low regard for TV advertising now? Because almost every sporting event or TNT action movie I watch on TV with my two young sons have Cialis or Viagra commercials.
I just have to cringe, and that invalidates advertising in my eyes. Don’t you agree?
Anyway, today the NY Times posts that TV networks have run out of higher paying “quality” advertisers and started to run infomercials in prime time. Infomercials get the deep discount rack rate, so TV networks are hurting.
The sad part is Viagra, a Pfizer product, is considered “quality”, but the good news is pharmaceuticals are cutting TV ads (hence more infomercials). And I admit my kids like the PediPaws commercial.
Related article: Cute Video on the Death of Advertising
[...] organizations derive close to 100% of their revenues from advertising or some form of it. With the traditional spot ad business drying up, news media can’t just report the news, broadcast Viagra ads, and leave for the day at 11:30 [...]