Death of TV Advertising – Enduring all those Viagra Commercials

Why do I have such a low regard for TV advertising now? Because almost every sporting event or TNT action movie I watch on TV with my two young sons have Cialis or Viagra commercials.

I just have to cringe, and that invalidates advertising in my eyes. Don’t you agree?

(NYTimes graphic)

Anyway, today the NY Times posts that TV networks have run out of higher paying “quality” advertisers and started to run infomercials in prime time. Infomercials get the deep discount rack rate, so TV networks are hurting.

The sad part is Viagra, a Pfizer product, is considered “quality”, but the good news is pharmaceuticals are cutting TV ads (hence more infomercials). And I admit my kids like the PediPaws commercial.

Related article: Cute Video on the Death of Advertising

About Pat Kitano

Patrick Kitano works with brands in developing hyperlocal engagement solutions and is administrator of the Breaking News Network, a national hyperlocal network devoted to community service. He is the author of The Local Network on Street Fight, and is reachable via Twitter @pkitano and email pkitano@gmail.com.

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