Archive | January 26, 2009
Death of TV Advertising – Enduring all those Viagra Commercials

Death of TV Advertising – Enduring all those Viagra Commercials

by on January 26, 2009 in Advertising, Marketing, Mass Media, Television

Why do I have such a low regard for TV advertising now? Because almost every sporting event or TNT action movie I watch on TV with my two young sons have Cialis or Viagra commercials. I just have to cringe, and that invalidates advertising in my eyes. Don’t you agree? (NYTimes graphic) Anyway, today the [...]

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Introducing a Social Media System for News Organizations (Free!)

by on January 26, 2009 in Domus Consulting Group, Marketing, Mass Media, New business models, Newspapers, Publishing, Social Media, Technology, Television, Webinars

Few news media companies know how to effectively develop their social media resources; they still hide behind their call letters or mastheads and broadcast one way. Citizen journalists – in effect, the masses – are the closest to breaking news events and stories, so tapping into the social media is becoming the key to real [...]

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