This video (hat tip J. Owyang) encapsulates the death of the 1950′s Madison Avenue advertising paradigm.
Scholz & Friends: “Dramatic shift in marketing reality from Michael Reissinger on Vimeo.
Related slideshow (focused on real estate marketing): The Hard Sell is Dead
This video gives a great perspective on the Web 2.0 / social media shift. Forwarding this one and then some. Talk about relevant.
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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Great video! Also really liked related slideshow The Hard Sell is Dead.
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