News media organizations derive close to 100% of their revenues from advertising or some form of it. With the traditional spot ad business drying up, news media can’t just report the news, broadcast Viagra ads, and leave for the day at 11:30 in a limo as they have always done. They now need to demonstrate [...]
Yes, this is the virally active video du jour entitled “the History of the Internet“, but I think it’s remarkable explanation. It really explains the evolution of the internet as a electronic network phenomenon that evolved in parallel with telecommunications. Somebody had to explain all that geekiness in 8 minutes because it otherwise would be [...]
Why do I have such a low regard for TV advertising now? Because almost every sporting event or TNT action movie I watch on TV with my two young sons have Cialis or Viagra commercials. I just have to cringe, and that invalidates advertising in my eyes. Don’t you agree? (NYTimes graphic) Anyway, today the [...]
Funny with strong language subtitles. I’m amazed that a German acting troupe, with a cast of 20 all in WWII-period uniform, can tackle an esoteric topic like Twitter with arcane references to Scoble, Crunchgear and Tweeple. And it’s directed and acted professionally to boot. Best line: “Why not give Tumblr a try?” (h/t MrJWells) UPDATE: [...]
Recently, there has been new commentary on the unmanageability of massive social networks, particularly on Twitter and Facebook. In October, we addressed how Twitter was the most easy social media application to build massive stranger networks. However, many use Twitter like an IM tool to keep track of their closer friends and others they find [...]
I sometimes ruminate over new concepts for 24 hours to figure out their implications rather than jot down a quick “yowza” blog post. CNN.com and Facebook’s integrated coverage of the Obama Inaugural yesterday was striking because it was the first time I saw all my Facebook friends come to life in a unified, mostly coherent [...]
The Portable Graph is essentially a massive database of contacts residing in various social networks. Some social networks can be defined as either “walled” or closed, for intimate or group association, or open, for amassing a broad, popular network. Cartoon from Office Offline Closed networks like LinkedIn and Facebook require “two-click” friend confirmations. A salutation [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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