from: How Geeks do Holiday Cards Everybody has noticed how fewer Christmas cards arrive in the mail? and for the obvious reasons: eCards have captured 5-7% of traditional paper and ink trade. eCard makers are sophisticated in their approach to maintaining customer bases by providing galleries for the Christmas cards being sent out by their [...]
Comcast’s purchase of TV network NBC and movie studio Universal seems backwards to older media veterans who remember the ascent of upstart cable versus the powerful Big 3 TV networks in the 70′s/80′s. It proves that media itself has become a commodity to be digested across a panoply of distribution channels. It just so happens [...]
1) Community Engagement will become the Driver of Local Media Local news used to be the province of the local newspapers, radio stations and TV. It’s become clear consumers will digest local news online as newspapers shut down, and on the Internet, all media are equal – TV, radio and print websites compete for the [...]
The chronicles of Tiger continue daily with the Mistress countdowns and porn star exposés that are contributing to the collapsing public opinion of a global sports icon. The financial impact hits whole industries – the PGA, Tiger’s sponsors, and the TV networks all relied on Tiger as the drawing card. This is a case of [...]
We’ve often discussed how Twitter is positioned to become a hyperlocal advertising platform. 140-character sound bite based ad messages, particularly consumer friendly coupon and discount deals, can be targeted to a community and it’s free. Here are three new examples of Twitter based local advertising models: 1) Mashable introduced Postabon yesterday. Simplicity is the key to [...]
Big media investment into hyperlocal media properties continues with CNN’s partial investment in Outside.in as reported at Paid Content.org. CNN likely plans to leverage Outside.in content to develop local aggregated news for CNN Local editions. My first thought is why does CNN need a content aggregation service when they can do essentially the same thing [...]
Friend Dean Guadagni referred me to this 2009 Social Media Marketing Benchmarking Study conducted by Business.com. Although not really considered a social media tool, webinar training has been lauded as the most useful social media resource for business purposes: We also asked respondents to describe the MOST useful social media resource they’ve found for business. [...]
This Thanksgiving, I broached a topic with my Japanese American cousins about a heritage issue they weren’t too familiar with. Few Americans know that the Japanese historically has an underclass of untouchables similar to other Asian cultures like India. The “burakumin” are descendants of a feudal outcaste that worked in occupations handling dead bodies – [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
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