I have been discussing over the past half year a new paradigm for capturing committed loyal readership to websites using “Breaking News”. Consumers contemplating any major financial transaction based activity – real estate, securities, cars, even retail – need continual flow of real time news to evaluate when to pull the trigger on the transaction. [...]
Sound bite video lives so well at Will Ferrell founded Funny or Die. 2 minutes is the perfect amount of time for a laugh… it’s the end of attention span. See more Jack Black videos at Funny or Die
Tonight on CNN, David Gergen mentions that public perception turned against the Big Three auto bailout when “bloggers” feasted on the Big Three’s executives arriving to the November 19 Senate hearings in corporate jets (“going to the soup kitchen in tuxedoes“). Now they’re driving their hybrids to tomorrow’s hearings, but the gesture smacks of an [...]
The universal log-in has been a holy grail concept since “online” became a concept. Now we have Microsoft and Yahoo’s joint effort Open ID, aggregation applications like Meebo for IM/chat clients and Friendfeed/Facebook for social media. Frankly, any popular application login can be used as a login proxy if they partner with other sites to [...]
Patrick Kitano is founding Principal of Brand into Media, a unique strategy group working with corporations and organizations to develop social and media-based strategies that engage hyperlocal communities.
I'm the author of Media Transparent, and contributor to Street Fight, Social Media Today, Daily Deal Media, The Customer Collective, and Quora.
I speak on the future of social commerce at conferences associated with social media, local advertising and real estate.
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