http://mediatransparent.com/2008/12/20/does-advertising-really-work/ Hyperlocal Brand Management + Social Commerce + Media Thu, 09 Feb 2012 16:52:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://mediatransparent.com/2008/12/20/does-advertising-really-work/comment-page-1/#comment-1239 ronshultz Mon, 24 Aug 2009 17:31:04 +0000 http://mediatransparent.com/?p=183#comment-1239 Advertising generally does not work. Therein lies one of the biggest root casuses of our recession. General Motors and associated dealers have spent more money than any other company, only to slowly fail over the past 60 years. One of the problems is an almost universal disconnect between those that produce the advertising and those that sell the product. Distant deadlines, misprints, misplacement and misunderstandings are very common. Ads actually cheapen a product, and that may be why you don't see ad campaigns for Nordstrom's, but you do for discount retailers willing to pay a dollar a hollar. The effect is that it cheapens the media and therefore the value of the associated ads. And remember that no one ever dropped out of advertising school to become a doctor, but there are many that drop out of medical school and almost every other major to get into advertising. If advertising really works, then let's buy it all. Let's spend the entire stimulus plan on it. Unfortunately there is little or no way to accurately measure the value of advertising. The head of the Association of National Advertisers has stated that advertising has missed the boat. Advertising generally does not work. Therein lies one of the biggest root casuses of our recession. General Motors and associated dealers have spent more money than any other company, only to slowly fail over the past 60 years. One of the problems is an almost universal disconnect between those that produce the advertising and those that sell the product. Distant deadlines, misprints, misplacement and misunderstandings are very common. Ads actually cheapen a product, and that may be why you don’t see ad campaigns for Nordstrom’s, but you do for discount retailers willing to pay a dollar a hollar. The effect is that it cheapens the media and therefore the value of the associated ads. And remember that no one ever dropped out of advertising school to become a doctor, but there are many that drop out of medical school and almost every other major to get into advertising. If advertising really works, then let’s buy it all. Let’s spend the entire stimulus plan on it. Unfortunately there is little or no way to accurately measure the value of advertising. The head of the Association of National Advertisers has stated that advertising has missed the boat.

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